To Vertice Hospitality
As local residents who have an interest in our town’s development, we write in response to the newspaper articles recently informing us about your significant land acquisitions in our Downtown core. We also read your company’s mission statement honoring the value of “two-way exchanges,” with attention to “collaborative, transformative, meaningful” exchanges.
We want to understand the potential uses for your purchase of 150 North St. and the 25-year lease of the Raven Film Center site. Since your company vision espouses “side-by-side partnership,” we ask that you interact with the immediate residential neighborhood and the Healdsburg community, as early as possible, to share your vision with your neighbors.
One of the key tenets in the Guiding Principles of the General Plan is for the City to strive to maintain a “Balance between resident and visitor needs” (2-A). This is also described, repeatedly, in the Land Use and Economic Development sections from the General Plan.
There is legitimate concern regarding Vertice’s marketing audience: ultra-luxury restaurant SingleThread advertises for dinners beginning at $425. We are concerned that the SingleThread story will repeat itself in both of these valued locations and, ultimately, exacerbate luxury visitor dining at the expense of local residents.
The Raven Film Center and its predecessor, JCPenney’s, both served the “whole” community of Healdsburg over a span of 40 years. Residents would appreciate and support Vertice continuing to provide uses that serve the Healdsburg community, not just the top 2%, or 5%, or 10% of wealthiest residents and visitors.
In closing, we acknowledge your hospitality innovations and your willingness to engage with the community. We look forward to meeting with you.
Abramson hand-delivered a longer version of this letter, signed by over 40 local residents, to the Vertice office on North Street on Monday, Aug. 7.
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