Columns

As most of us continue to deal with our anger and anxiety over being left in the dark — both figuratively and literally — by PG&E’s massive public safety power shutoff (PSPS), we need to take a breather and remind ourselves this “new normal”...

Why cultivate?

Though it was only a few months ago, it seems like a lifetime since the city council developed their five-year strategic plan. It was a plan based upon a reality which is no longer relevant, thanks to COVID-19. Epidemiologists suggest that an effective vaccination for COVID-19 will not be available before 2021. Economists, in turn, suggest that the national and international economies will be in a recessionary status throughout this period and beyond. Until we move through this coming period of economic and social uncertainty, we will be subject to outbreaks, spikes and continued disruption to our economy. Some businesses may never reopen and others may go through several cycles of open/close/re-open, dampening tourism. The possibility of another major fire this season is high with the consequent damage to the Healdsburg economy. The confluence of these factors will continue to have a negative impact on the two main sources of city revenues: the Transit Occupancy Tax (TOT) and sales tax.

Sonoma County’s COVID-19 case data shows a climbing line upward, marking hundreds of new positive cases each week and a quadrupling of deaths in just the last month. All predictions are for this line to keep moving upward across the page to the right where it might meet up with a “second wave” of coronavirus infections just when flu season gets here in a few months.