Transient Occupancy Tax revenue can fix our roads
Last November Save Our Sonoma Roads supported Measure L, which increased the Transient Occupancy Tax (TOT) in unincorporated Sonoma County from 9 percent to 12 percent. It is estimated to increase annual revenue by $5 million. The ballot question explained that the purpose of the tax increase was “to address the impacts of tourists by investing in roads, emergency response,” and other tourism-related impacts. Over 68 percent of county voters approved the measure.
