Local Business

It’s with an eye toward making the most of that most valuable of assets—parking in Healdsburg—that Mat Humphrey is filling up the available leases on the property at 44 Mills St. one by one, and staggering their prime hours so the lot is productively filled as much as possible. The highest and best use, one might say, to echo the realtor’s mantra.

Take 401 Piper St. It was a great product, so we priced it at the absolute top end of comparable properties and we found two buyers to bid up the price beyond expectations to sell it in a day. The buyers were out-of-town buyers looking for a retirement place—the perfect buyers.

One quiet morning last week, the long-closed corner store at Matheson and Center took down their plywood walls and threw open the doors of 300 Center St.—the newest incarnation of Healdsburg’s longtime favorite coffee bar, the Flying Goat.  First in, tentative singles, then couples, then...

Being able to collect nutritious food while wearing a t-shirt that is both comfortable and trendy is a win-win for Farm to Pantry. Gapelii Brand, a Sonoma County Black-owned luxury brand, was co-founded by Andrew Akufo in 2019 and features clothing and accessories. Through his work, he met Kelly Conrad, development director from Farm to Pantry. Conrad reached out to Akufo to collaborate and provide T-shirts for volunteers that could feature Gapelii Brand’s style and promote the organization.

The welcome mat for Sonoma County’s wine country was rolled up several weeks ago in the midst of the COVID-19 shelter-in-place, and there is no prediction of when it might be rolled out again. Only a little over one quarter (27.8%) of the county’s 7,000 lodging rooms were occupied at the beginning of this month, down from an average occupancy rate of 78% from a year ago.

As Q1 2025 data reveals, Healdsburg’s real estate market is defying conventional wisdom with a 150% surge in luxury home sales while Sonoma County’s high-end market continues to decline. These counterintuitive trends are reshaping our understanding of the local market in ways that might surprise even longtime residents.

From Willi’s Seafood to Solful, the place has possibilities The businesses north of North Street in Healdsburg sometimes find themselves left out of the foot traffic from weekend visitors. “It’s a no-man’s land up here, you know,” said Jim Heid, owner of CraftWork in the...

James Schuessler replacing the retiring Joe Harrington

This article was contributed by Kary Hess. When it comes to the bountiful Sonoma County harvest, the abundance can be too much to eat all at once. People end up throwing out even their home-grown garden produce. But there is a way to keep all that...

The beloved Downtown Bakery & Creamery is reopening on Thursday, Feb. 17 from 7 a.m. to 3 p.m.